5 Reasons Why Your Company Should Twitter
There are at least a dozen reasons why your company should twitter. I’m going to focus on five of those here, and hopefully open the doors to further discussion in the near future.
Reason #1: Immediacy
Think of the benefits of immediate access to your target audience and customers. Announce product recalls and avoid lawsuits. Answer customer questions on the spot. Engage with non-followers who mention your product, company, or competitors. Reward followers with incentives. Announce sales and links to quarterly earnings. Immediacy gives you to reach your audience now.
Examples:
- Last minute push to complete a fundraiser
- Traffic updates
- Leaking info about the upcoming release of a new product
- Posting links to your latest article or press release
- Answering customer questions so quick, they feel valued as a customer.
Reason #2: Influence
Hundreds, possibly thousands, of people are asking themselves and others for recommendations on products and services. Every second of the day, someone is using Twitter to ask for recommendations. How much easier can it get to build your customer base? Be there to answer their questions and make a winning first impression.
Example Questions Being Twittered Right Now:
- “What’s the best joint pain reliever medicine?”
- ” What’s the best place to grab a drink around pike place market?”
- “What’s the best book you’ve most recently read?”
- “What’s the best airline website you’ve ever used?”
- “What’s the best mobile broadband in Ingerland?”
- ” What’s the best Twitter app for the iPhone right now?”
- “What’s the best ad service for a blog do you reckon? Or is adsense still great?”
- “What’s the software product that can best be described as “Powerpoint on Steriods”? Not web based software”
As you can see, anything goes. People just want information. They want recommendations. Someone who has used the product or service can offer their experience. Think about that. There are some creative solutions and approaches there.
Reason #3: Reputation
In the 21st Century, you don’t have days to respond to a negative story about your company. You may not even have hours. Twitter provides an immediacy of information unprecedented in the history of the world.
Example: While in Dallas a few weeks back, I heard about the earthquake in the San Francisco Bay Area thirty minutes before most people right next door in Los Angeles. Geographic proximity as an influencing factor is now irrelevant to the equation of immediacy. As long as someone twitters it somewhere in the world, you can catch the latest news within seconds.
The downside to this immediacy is the lighting fast spread of negative news. Rumors of bankruptcy, scandal, or defective products hit the wire and thousands of people are sharing the news with their friends before you’ve ever heard a word. If it’s newsworthy, it’s going to be twittered. If you’re not monitoring Twitter and presenting your company’s face and position to the world there, your company is vulnerable to viral attack.
Reason #4: Exposure
While there are no guarantees that someone you follow on Twitter will reciprocate and follow you back, following a person or organization is like a notification of existence. It says, “Here I am! Check me out and see if I’m worth following back.” Each user is typically notified via email of each new follower, thus giving them an opportunity to review new followers and possibly reciprocate the follow.
By searching Twitter for users within a specific geographic area or by the topics of their conversations, any organization can cherry-pick their friends based on common goals or interests. This is the easiest method of increasing exposure I’ve ever heard of.
Reason #5: Traffic
Your company has a website. And you want people to visit it, if not purchase something or contact you through it. With Twitter, you can increase traffic to your site simply by engaging others.
Methods for Increasing Traffic:
- Answer other people’s questions
- Poll for opinions
- Post links to your newest articles
- Announce sales
- Recommend other Twitter users to your audience, thereby engendering appreciation
Daniel Dessinger
http://www.articlesbase.com/internet-marketing-articles/5-reasons-why-your-company-should-twitter-669326.html
Comments
Why Do Haters Hate? Stop The "Hateration"?
We all know them, and some of us are even friends with them….Im talking about Haters!
-First of all, Who Are Haters?
We’ll quite simply, Haters are envious individuals who can’t obtain what another person has. Haters are unhappy, or unsatisfied, with themselves and where they are in life{financially, physically,emotionally}, so the "only" way that they can feel "better" about themselves is to "dish-rag" other folks. You know…"Misery loves company"
-So, How can you spot a Hater?
We’ll this is really simple…Haters are our friends, relatives, and sometimes co-workers. They only speak NEGATIVITY. If Someone is talking about another individual in a negative manner without any intention of building them up afterward…THEY’RE HATING….
In Contrast, If a person talks about someone, and then builds them up afterwards…Its called CONSTRUCTIVE CRITISISM.
-Beware! Haters are everywhere!
If you deem a person as being a Hater, Don’t spend too much time with them…because their "hateration" could rub off on YOU!
So, How Do You Combat Someone that is Hating on You?
Also very Simple…You just "Be Yourself" and don’t "Give in" to their scheme. If you acknowledge their nonsense, then they’ve "Got you where they want you."
Love Yourself….and Have confidence in everything that you do….Also address any "hateration" with "witty" remarks.
Chances are…For every one Hater you have…3, or more, of their friends are probably YOUR SUPPORTERS!
So, needless to say, Just "stick to your guns" and don’t give in to the "hateration."
Eventually, the hater will see that all of his/her friends likes you, so they have no choice but to like you as well…You Know "If you can’t Beat em’…Join em’"
-What Does Suede Think about Haters?
We’ll Haters will be here until then end of time, so you might as well find a way to combat them…I, for one, am extremely confident in myself and my abilities, so therefore I have absolutely NO reason to hate on another individual.
And You Should Feel The Same Way!
-The Bottom Line is…."IF YOU’RE NOT BEING HATED ON…THEN THERE IS A PROBLEM"
Let Me explain…
If no one is hating on you…Then you’re irrelavent, and not worth talking about. So, basically, We need haters to help us "increase our exposure"
Because remember…"No Publicity is Bad publicity"….right…
And if you are a Hater…Just Know that you can never be satisfied in life by talking about other people {That changes nothing!}. You can only obtain "True" happiness by finding Your "Inner Peace" and confiding in yourself and your strong-points.
Soonafter, You’ll find yourself congratulating someone else on their accomplishments, because you know that you have a "GREAT LIFE AWAITING YOU."
So There You Have It….That is all..
Until Next Time, Follow Me Twitter.com/black_suede
Peace,
-Black Suede
hate is global cancer
References :
wow dude, you have like a PhD in hate’n.
References :
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