5 Reasons Why Your Company Should Twitter
There are at least a dozen reasons why your company should twitter. I’m going to focus on five of those here, and hopefully open the doors to further discussion in the near future.
Reason #1: Immediacy
Think of the benefits of immediate access to your target audience and customers. Announce product recalls and avoid lawsuits. Answer customer questions on the spot. Engage with non-followers who mention your product, company, or competitors. Reward followers with incentives. Announce sales and links to quarterly earnings. Immediacy gives you to reach your audience now.
Examples:
- Last minute push to complete a fundraiser
- Traffic updates
- Leaking info about the upcoming release of a new product
- Posting links to your latest article or press release
- Answering customer questions so quick, they feel valued as a customer.
Reason #2: Influence
Hundreds, possibly thousands, of people are asking themselves and others for recommendations on products and services. Every second of the day, someone is using Twitter to ask for recommendations. How much easier can it get to build your customer base? Be there to answer their questions and make a winning first impression.
Example Questions Being Twittered Right Now:
- “What’s the best joint pain reliever medicine?”
- ” What’s the best place to grab a drink around pike place market?”
- “What’s the best book you’ve most recently read?”
- “What’s the best airline website you’ve ever used?”
- “What’s the best mobile broadband in Ingerland?”
- ” What’s the best Twitter app for the iPhone right now?”
- “What’s the best ad service for a blog do you reckon? Or is adsense still great?”
- “What’s the software product that can best be described as “Powerpoint on Steriods”? Not web based software”
As you can see, anything goes. People just want information. They want recommendations. Someone who has used the product or service can offer their experience. Think about that. There are some creative solutions and approaches there.
Reason #3: Reputation
In the 21st Century, you don’t have days to respond to a negative story about your company. You may not even have hours. Twitter provides an immediacy of information unprecedented in the history of the world.
Example: While in Dallas a few weeks back, I heard about the earthquake in the San Francisco Bay Area thirty minutes before most people right next door in Los Angeles. Geographic proximity as an influencing factor is now irrelevant to the equation of immediacy. As long as someone twitters it somewhere in the world, you can catch the latest news within seconds.
The downside to this immediacy is the lighting fast spread of negative news. Rumors of bankruptcy, scandal, or defective products hit the wire and thousands of people are sharing the news with their friends before you’ve ever heard a word. If it’s newsworthy, it’s going to be twittered. If you’re not monitoring Twitter and presenting your company’s face and position to the world there, your company is vulnerable to viral attack.
Reason #4: Exposure
While there are no guarantees that someone you follow on Twitter will reciprocate and follow you back, following a person or organization is like a notification of existence. It says, “Here I am! Check me out and see if I’m worth following back.” Each user is typically notified via email of each new follower, thus giving them an opportunity to review new followers and possibly reciprocate the follow.
By searching Twitter for users within a specific geographic area or by the topics of their conversations, any organization can cherry-pick their friends based on common goals or interests. This is the easiest method of increasing exposure I’ve ever heard of.
Reason #5: Traffic
Your company has a website. And you want people to visit it, if not purchase something or contact you through it. With Twitter, you can increase traffic to your site simply by engaging others.
Methods for Increasing Traffic:
- Answer other people’s questions
- Poll for opinions
- Post links to your newest articles
- Announce sales
- Recommend other Twitter users to your audience, thereby engendering appreciation
Daniel Dessinger
http://www.articlesbase.com/internet-marketing-articles/5-reasons-why-your-company-should-twitter-669326.html
Massive Twitter Traffic Tips – Get Free Traffic From Twitter On Autopilot In 3 Simple Steps!
Social networking according to the latest online reports is more and more well-liked than email has ever been. There are lots of social networking sites but there have only been a handful which has become really successful social sites such as Twitter. Businesses today are associating with Twitter more and more so they can send excessive high class twitter traffic to their sites.
So what are the benefits of twitter? Can Twitter really send traffic to your online business? Yes you can drive twitter traffic to your online business however you will need to think about particular aspects and build a Twitter marketing plan. Below are 3 crucial steps which will assist you to send huge amounts of traffic to your site using Twitter?
Twitter Step#1: You will need to open a Twitter account and start to follow others. Lots of people will begin to follow you back and this is how you create a list of followers within twitter. Signing up is free and the quantity of traffic depends on the amount of followers you have.
Twitter Step #2: Begin posting Tweets to your Twitter account! Always keep in mind that your Tweets must have information or ought to catch the attention of followers and other Twitter users to visit your website.
Twitter Step #3: Participate in reading other people’s posts and comment on them. Find out how other people are performing within Twitter. Start to follow people with large followings and build content or posts so that you will gain popularity.
Remember to always write Tweets and keep posting on a regular basis, this will allow you to Make sure more people and followers follow you and That should without doubt send a lot of complimentary traffic to your website.
David Gange
What Can I Do With Twitter?
The world is saturated with twits, tweets, and tweeps. Everyone, from Oprah to NPR has decided that this is the most brilliant application ever devised by man. They constantly cite it, talk about it, and overhype it to the Nth degree.
The one thing they never explain about twitter is how it is intended to be used. They don’t explain the reTweet, or spambot followers. They just tell random people to get online, and drop their thoughts, in 140 characters or less, of course.
It’s not their fault, really, as twitter doesn’t really have a defined purpose. The idea is that it is supposed to enable real-time communication, sort of a text message broadcast to the entire world. The actual purpose of tweets are left up to the users’ imaginations.
It was too much for me to get my mind wrapped around when I started, that is for sure. With this in mind, I’d like to tell you a couple uses that will make twitter a valuable investment of your time.
This article will serve a very practical purpose, both for the novice user of twitter, and for those who have lost interest: It’ll tell you how, what, and why to follow certain users, along with giving you the ability to find and organize that data in a meaningful manner.
With that in mind, let’s begin. There are around 7 major types of twitter users. Your interests will determine which of these folks it would be in your best interest to follow:
1. Newsies: The New York Times, Tribune Media, Huffington Post, Drudge Report, and various other news agencies use twitter as a point of distribution for their articles. Updates commonly carry newly published content, or respond to readers of their content, which will naturally drive new readers to their site.
2. Gurus: These people, like Tony Robbin or Robert Kiyosaki(of Rich Dad, Poor Dad fame) use their accounts to push out mini-seminars. Their updates range from the inspirational to motivational, deliver news updates, and of course, push product in-between.
3. Gossip Gals: They don’t miss a single controversy. It doesn’t matter how small, these girls(and guys—think Perez Hilton) won’t let it rest. While TMZ and the Smoking Gun throw out some really interesting stuff, I wouldn’t put it in the category of “news”.
4. Info-Marketers: Pushing everything from get-rich-schemes, to plugging their latest eBook, these folks peddle all things downloadable. They are always mentioning some resource that seems designed to help you make money, but will make them money instead.
5. Regular Marketers: Generally, tweeps of this ilk are pushing a physical product, or building up that brand. You’ll see everyone from tire companies to toilet paper purveyors interacting with their customers and fans. To spice things up, fun facts and interesting news are served with soft-sell promotional tactics.
6. Power Tweeters: This is an odd group. They generally tweet about anything and everything. Most of the time, they are female in gender, and are a mixture of Gossip Gals and Newsie fare, with a spatter of hometown chatter. They never sell anything. Many times, they will live-tweet their thoughts on concerts, television shows, and fashion.
7. Everyone Else: This encompasses roughly 97% of the twitterverse. They followed a few people, didn’t learn how to link, reTweet, or even reply inside of twitter. Eventually, they get tired of the whole thing, and move back to playing “Mafia Wars” on facebook.
While there are sub-groups within every group, these are where the lines are generally drawn. The most important takeaway from this breakdown is the following: Most people on twitter are trying to sell you something. Now that you know who’s online, how can you get the most out of twitter?
Glad you asked. The first thing to get is a twitter client. For the purpose of this article, we’re going with TweetDeck, a leader in the twitter client arena. It’s easy to use. Download it, open it up, enter your username and password…and magically, you have a bird’s eye view of everything happening in twitter(or at least who you are following, and their activity).
You’ll see your live twitter feed on the far left, in-between you’ll find any replies that have been made to your messages(if you’ve just opened an account, there won’t be any messages here), and on the far right, your direct messages(private messages between you and another user that are not broadcast to other users).
The first thing you should do is find twitterers who meet your basic informational needs. For that, I actually prefer to use google, as it generally does a better job of finding who, or what you are looking for than twitter’s native search service. Google your local station’s call sign and add twitter to the end.(e.g. WKPY twitter). Let’s say we were searching for a our local station in New Mexico. We’d follow @KOBTV. That will be useful for weather alerts, local news, and community events.
Next, get a national news feed you trust. CNN, MSNBC, and Fox all have twitter feeds kicking out news at the speed of type. You can now see what is making waves at the national level, along with any upcoming special reports.
Now comes the fun part…your interests. Love tech…grab @TechCrunch. Need your daily fix of stats and scores: Follow @ESPN. Pick 2-3 twittering entities that don’t overlap. For instance, unless you just love too much information, don’t follow ABC, NBC, and CBS news.
From there, it’s time to find interesting people to follow. See if your favorite celebrities, nobel laureates, or trashmen are online. Check out their profile online, either by searching google with their name, followed by twitter, or by going to their website, and finding out what it is. This is probably the greatest chance at interaction with the rich and infamous that you will get. Rainn Wilson(Dwight Schrute of “The Office”) is one celebrity with particularly interest thoughts, links, and conversation.
You have a base of good, solid tweets that you are now following. Here comes the fun part. There are people around the world having conversations about the latest news, movies, restaurants, whatever. Now, you just have to find them. Pull up the search feature in TweetDeck. There are two ways to search: hashtag, or plain text. Hashtags denote a post in a certain category. For instance, if you were looking for all the updates that include the President, but don’t actually mention him in the body, this is the easiest way to search. If you are just looking for all mentions of Barack Obama, you would enter his name in plain text.
Searching in TweetDeck will open a column that automatically updates each time the search term is mentioned. For instance, you could keep a column opened for any topics you are interested in, and monitor them in real-time. I like to keep an eye on precious metals, mining, and tire news(boring, I know). When I am monitoring twitter, I keep a #gold, #silver, #mining, and #tires tab open, so that I can keep abreast of what is happening. It’s like a stock ticker. Glance, see something you like, and read any article links that come through. If I see someone who is tweeting regularly about a topic I am interested in, I follow them, so I can see any of their general tweets as well. Rinse and repeat for each topic you have an interest in, and the list of people you follow will be over 100 in no time.
Now, for the bad part: Taking out the trash. Twitter is full of people who will spam you, by doing the most flattering thing of all: following your account. Since twitter sends you an email notification that someone is a follower, your curiosity makes you want to check them out. Many times, they will masquerade as a female in a bathing suit(or less). Their names will often be followed by a dash with a 4-digit number. You should immediately go to your follower page, and hit “report as spam”. This helps twitter eliminate them from the roster, and keeps any of your followers from checking their garbage out.
On a lesser note, I try to clean out people I follow from time-to-time. Some of them have reverted to inane chatter, instead of providing important news. Even worse, they are tweeting more often, and saying even less. If you are spending time in twitter, make sure that dump a few people to keep things uncluttered.
Some of you might be wondering how to get legitimate followers. It’s simple advice: Be you. If you are chatty, be chatty. Talk about your interests. ReTweet things from others that you find interesting. Be consistent. Spend time on twitter. The more you are engaged with others, the more likely it is that people will like, and follow what you have to say.
Now, let’s recap how to get the most out of twitter:
1. Know the major categories of Twitterers. Filter them out based upon your interests.
2. Get a twitter client, like TweetDeck, to help you manage the vast streams of information coming through.
3. Make sure you are following a local news station, national news station, and sources that cover any informational gaps that you might have.
4. Follow celebrities that are active and intelligent.
5. Use search and hashtags to sort out topics and people to follow that are of interest to you.
6. Take out the trash regularly to make sure your feed isn’t overloaded with garbage. Block or report bots as spam.
7. Gain more followers by contributing to the conversation, and being yourself.
That’s all for now. There are far more advanced methods of tweeting, following, and being heard. Most of those methods are custom rules, developed by each user. You wouldn’t think publishing a message would need rules. After all, how complex should sending out 140 characters be?
Evidently, as complex as we can possibly make something that has no definable purpose.
Kurt Hartman
Gmail for mobile for iPhone and Android
Learn more about how Gmail for mobile can help you stay connected while on the go.
Duration : 0:1:13
How can I get full facebook site up on the G1 android phone?
I have the G1 android internet phone and it is doing my head in trying to get my full face-book site up,all I am getting is the facebook light site and for the amount Im paying a month for it I should be getting facebook with gold bars on it lol…. Does anyone know how to get facebook full site, on the G1.
At the very bottom of the screen on the facebook mobile page you can select "full site". It will then redirect you to the real facebook.